Project Description


K11 Grand Opening Xmas 2018 (Shopping Mall)


After servicing K11 Guangzhou with mall VM displays, seasonal campaigns, and VIP room decorations, Blue Mount once again collaborated with them on their grand-opening which also coincided with the Holiday’18 season. The theme was Super Future, translating to displays that featured scrolling marquee screens, contrasting neon colour schemes, and young activewear brands. This is an indication of the mall’s youthful, energetic and edgy market positioning that aims to attract millennial and gen z customer base. What we are most proud of, however, is the Supernova that stood 10 meters high before the West entrance. Replacing the original Elmgreen&Dragset’s Van Gogh’s Ear that showcased there since the soft opening, our Supernova was fully anodized with a gradient fuchsia to cobalt effect with a programmed light show that ran throughout evening.