Project Description

Asia rollout

TUMI CNY 2019(Window Display)

Creative Concept

Tumi created a limited Chinese New Year collection of travel ware, each piece fabricated out of an abstract bamboo printed textile. For their global windows launch, we design and created a red on red bamboo forest to match their brand colour and to exaggerate the festive tone of the Lunar celebration. Real bamboos were used for sturdiness and support; inserted onto the bamboo trunkies are metal hooks and clear acrylic shelves, each being able to support the weight of small to medium-sized Tumi merchandise. The spikey bamboo leaves mimic the prints found on the textured fabric and are all trimmed and fashioned by hand. This season, it’ll be pretty had to miss a full-crimson window in a space that is usually very minimal and masculine.